Meaning
CPM expresses cost per thousand counted advertising impressions in a specified advertising context.
A practical example
If one campaign spends fifty dollars for ten thousand qualifying ad impressions, its illustrative CPM is five dollars.
What to check
Advertising CPM and creator RPM use different denominators and revenue perspectives. Do not substitute one for the other in a channel forecast.
For a related planning or text task, open the free workflow tool. The tool has its own limits; its result is not a measurement or approval of every concept described here.
Continue with the video glossary or a workflow guide.