Meaning
Click-through rate is a ratio of defined clicks to eligible impressions over a stated scope and period.
A practical example
Twenty clicks from one thousand counted impressions gives an illustrative rate of two percent.
What to check
A rate without its denominator and source is hard to compare. Different surfaces or impression definitions can make superficially similar percentages incompatible.
For a related planning or text task, open the free workflow tool. The tool has its own limits; its result is not a measurement or approval of every concept described here.
Continue with the video glossary or a workflow guide.